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2650 Commercial SE Directions Salem, OR 97302

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RAM History | Salem, OR

 


Ram pickup trucks have an extensive history. Their separation from the Dodge brand is something distinctive. So how did they get there?


The first-generation Ram trucks were introduced in 1981. They were named for the Ram hood ornament that first appeared on Dodge vehicles in 1933. Though Dodge had been producing trucks since 1917, the trucks in 1981 were the first to have the Ram name.


The first Rams were designated as 150 (1/2 ton), 250 (3/4 ton), and 350 (1 ton.) These first-generation trucks were actually facelifted versions of the previous Dodge D-Series introduced in 1972. These new models had larger, wraparound tail lamps, single rectangular headlamps, and squared-off body lines. This is what created the distinct look of Dodge Ram trucks. With a range of cabs, trim levels and engines, there were plenty of choices for consumers even in the 80's.


Electronic fuel injection made its debut in 1988, for the 5.2-liter V8 engine, improving overall performance. This led to new and improved engines in 1989, with improved horsepower and torque. Antilock Braking System also premiered as standard this year on all Rams. 


1992 was a big year for Ram, too, when a huge boost in power earned the 3.9 and 5.2-liter engines the Magnum name and horsepower ratings of 180 and 230 hp.


The all-new Ram was introduced for 1994 and with its rugged looks and car-like interior, it was an immediate success. Engines became more and more impressive, with best-in-class payload and towing rating. A new V-10 engine made it the most powerful pickup on the market.


The Ram has been steadily improving since the 90's, with increased power for the turbodiesel engine in 1999 and Off-Road 4X4 packages in 2000.


In 2010, Ram finally dropped the "Dodge" and came into its own as Ram Trucks. In 2013, the Ram line-up had a new facelift. Since then, Ram has stayed strong and unique.


Interested in a Ram truck?

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